Optimizing Campaigns with a Unified Campaign Attention Dashboard

Context/Problem Statement

Impact Media, managing campaigns in Google DV360, aimed to optimize media performance using attention as a custom key performance indicator (KPI). However, attention metrics from Lumen and campaign performance data were siloed in separate systems, making it challenging to analyze, derive insights across various dimensions like website, device, creative size and optimize towards attention..

Solution/Approach

Adnaut developed a real-time, unified dashboard that integrated campaign data from Google DV360 with attention metrics from Lumen. The solution involved:

• API Integration for seamless, automated data flow.
• Custom Data Mapping to align attention metrics with campaign dimensions such as website, device, and creative size.
• ‍User-Friendly Interface with advanced filtering and segmentation for quick insights and optimizations..

Result

The unified dashboard transformed Impact Media’s ability to leverage attention metrics for optimizing campaigns. The real-time integration enabled data-driven decision-making, resulting in more precise and effective campaign adjustments.

Impact Metrics

• 28% Increase in Attention Metrics: Campaign optimizations driven by the dashboard insights improved attention engagement across multiple campaigns in the next 3 months. 
• 36 hours saved per Month: Automated data integration eliminated manual data consolidation tasks, enabling the team to focus more on strategic tasks.
• Optimized Media Strategy: The dashboard identified high-performing dimensions, leading to more targeted optimizations by website, device, and creative size.

This project highlights Adnaut’s expertise in building data foundation, bridging data silos and delivering actionable insights, helping clients improve media performance through tailored solutions.