Sustainable cosmos for every ad impression.
Ad-tech is complex, costly and energy-intensive. Every ad impression calls for energy, and billions of impressions are served every minute (even as you read this sentence).
All of this costs us more than what meets the eye—our planet. And we are consciously addressing this issue using technology, one impression at a time.
Our sustainability approach.
Our proprietary custom bidding algorithms balance performance with environmental impact. By excluding long-tail supply paths and MFA sites, we ensure every click counts, achieving results by eliminating wastage.
Carbon-optimised performance
With efficiency as the corner stone of media execution strategy, we integrate carbon measurements into every performance conversation, proving that high performance and environmental sustainability can go hand-in-hand.
Sustainability in every campaign
We uphold the highest standards of quality and safety while driving sustainable outcomes. All campaign strategies meet 100% compliance with brand safety protocols, ensuring that sustainability never compromises the brand’s integrity or media effectiveness.
Commitment to quality and brand safety
"You don’t go to heaven when you die; you go to heaven when you are born."
Words of Jim Lovell, (Apollo 13). We take it as a shared responsibility to protect and sustain our home, the Earth, for generations to come.
Beyond the stars, without leaving a trace.
We are a remote-first organisation by choice. It is a reflection of our conscious efforts towards minimising carbon emissions resulting from travel, transport, electricity consumption among other operational activities.
We partner with brands that prioritize sustainability and through our industry expertise and influence, we promote responsible consumption driving economic growth. By blending high-performance digital media strategies with eco-conscious innovation at every stage of campaign execution, we aim to redefine how advertising drives impact for businesses and the planet.