Improving Brand Awareness and Sales via Performance Marketing

Context/Problem Statement

Organicana promotes healthy, eco-friendly living in India with a wide range of organic and natural products. While they had a strong presence in the B2B market, their in-house strategies struggled to penetrate the B2C segment. They partnered with Adnaut to reach new audiences, increase awareness and boost sales.

Solution/Approach

• Advanced Funnel Strategy: Rebuilt campaigns with a top/middle/bottom-of-funnel structure. Clear targeting, messaging, and creative segmentation were implemented by age, gender, geography, and platform.
• Audience Segmentation: Delivered tailored messaging based on traffic temperature, treating cold and warm audiences differently to maximize conversion rates.
• Google Ads Restructuring: Optimized campaigns by eliminating wasteful spend and aligning budgets with profitable service routes. Geo-targeting and advanced bid management were implemented for precise market positioning.
• ‍Facebook Retargeting: Leveraged retargeting to build trust and convert leads, targeting users who had conducted preliminary research but weren’t ready to purchase.

Result

• Sales Growth: Sales doubled within 60 days of campaign launch.
• Month-on-Month Improvement: Avg. 25% growth in sales and average order value consistently MoM.
• ‍Profitability Achieved: Achieved their highest ever online sales in December, reaching profitability.

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