Doubling media efficiency and revolutionizing decision-making with Adnaut’s unified marketing dashboards

Context/Problem Statement

The client relied on manual, siloed weekly Excel reports from platforms like Shopify, Google Ads, and Facebook Ads. This time-consuming process delayed their ability to make timely, data-driven decisions, impacting overall media efficiency and productivity.

Solution/Approach

Adnaut developed a custom solution integrating data from Shopify, Google Ads, Facebook Ads, and Google Analytics into a real-time unified marketing dashboard. By automating data collection through APIs, the dashboard provided a single, consolidated view of all key performance indicators (KPIs). This eliminated the need for manual report generation, allowing both the client and Adnaut’s media team to focus on strategic planning and optimization.

Result

The unified dashboard transformed the client’s decision-making process, doubling media efficiency and increasing productivity. By saving 30 man-hours per week, the team redirected efforts toward higher-value tasks, leading to faster, more informed decisions and enhanced campaign performance.

Impact Metrics

• 2x increase in media team productivity
• Reduced reporting time from weekly (5-7 days) to real-time
• 100% reduction in reporting errors from manual data entry
• 40% faster campaign adjustments due to quicker access to consolidated data
• 22% increase in return on ad spend (ROAS) through optimized decision-making in the next six months