Digital Media Execution Partner for Agencies

Context/Problem Statement

TechAct, a leader in offline marketing strategies, faced challenges in executing digital campaigns:

• Building Online Personas: Their offline data was unstructured, making it hard to activate for digital campaigns.
• Multichannel Complexity: Managing campaigns across platforms with region-specific creatives added complexity.
• ‍Insights and Reporting: Generating actionable insights and providing real-time updates was crucial but difficult.

Solution/Approach

• Unified Dashboard: Developed a real-time, omnichannel dashboard for seamless campaign monitoring and insights.
• Audience Segmentation and Activation: Structured first-party data through in-depth analysis, creating actionable insights for precise targeting. Uploaded data into platforms for enhanced activation.
• Omnichannel Media Execution: Managed media buying across programmatic, social, and direct channels. Seasonal campaigns boosted brand awareness and visibility.
• Data-Driven Optimization: Used advanced analytics for real-time monitoring and optimization, ensuring all KPIs were met.

Result

• Increased Budget 3.5x due to improved media performance
• Sales Uplift: Achieved a +15% quarter-on-quarter sales uplift.
• App Installs (Farmers): Generated 500K app installs with a record low CPI.‍
• App Installs (Retailers): Delivered 100K app installs with a cost-effective CPI, achieving an 22% increase in average order value per retailer per quarter.

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