Social Media Marketing Specialist

Remote | Mid-senior level | Digital media

About Us:

Adnaut - Your navigator in the Ad-Tech Universe.

We strive to elevate marketing standards through conscious decisions that prioritize both business and environmental sustainability - delivering impact, one impression at a time. We work with world’s leading brands and advertisers across the globe to create an impact via digital advertising. Our industry is truly dynamic and we are here to create the best solutions for our customers. We hire the best talent, talent who wants to make a dent in the universe and raise the bar for the industry, talent who are agile, love the beauty of the digital ecosystem, excited by the opportunity it presents, build connections with global teams, stay curious, and deliver results.

Key Responsibilities:

Strategize, execute, and optimize full-funnel paid campaigns across Meta, TikTok, Snapchat, and LinkedIn
Set up campaigns, audiences, pixels, and conversion tracking across platforms
Run A/B tests, analyze performance, and iterate quickly to improve ROAS and campaign efficiency
Build and manage campaigns for acquisition, retention, win-back, and brand awareness
Generate insights from performance data and share actionable recommendations
Identify emerging trends, betas, and platform features to test and scale
Collaborate with cross-functional teams including analytics, creative, data science, programmatic, product, and sales
Support in creating scalable processes for onboarding and growing new accounts
Create and deliver detailed reports and presentations to internal teams or clients
Stay up-to-date with changes in the social ads ecosystem and best practices

Must-Have Skills:

2+ years of hands-on experience in managing paid social media campaigns
Deep knowledge of the Meta advertising ecosystem, including Business Manager, Ads Manager, Events Manager, and pixel setup
Experience running campaigns on TikTok, Snapchat, and LinkedIn
Proven track record in campaign strategy, setup, optimization, and reporting
Strong analytical skills with a data-driven mindset
Experience working across cross-functional teams and managing clients or internal stakeholders
High proficiency in Excel, PowerPoint, and campaign reporting tools
Passion for experimentation and staying ahead of platform trends
Experience with automation, ad tech tools, or social API integrations is a plus

Good to Have

Knowledge of creative best practices for social ad formats
Background in scaling teams or accounts in a performance marketing environment
Experience using tools like Notion, Slack, or similar project/collaboration tools